Universal Group Promotes Unified Brand Identity Through Social Media Training

As part of its commitment to developing the skills of its teams, the General Administration of Universal Group organized a workshop on digital marketing through social media platforms.
The session highlighted key strategies for strengthening online presence and unifying communication styles with audiences in a way that reflects the identity and message of the Group’s companies. It also emphasized the importance of adhering to visual identity standards and their role in building a positive brand perception among clients.
Universal Aviamarine and Universal Rent A Car - Hertz Franchise took part in the workshop, sharing practical expertise and real-world experiences that enriched the discussions and added valuable applied insights.
This initiative comes as part of the Group’s ongoing efforts to support its marketing teams and equip them with the latest tools and best practices in the field of digital reputation management