Universal Group Holds Workshop on Digital Marketing

Represented by its Central Marketing Department and in cooperation with the Training Department, Universal Group organized a specialized workshop on Digital Marketing for its marketing staff across all of its Companies. The workshop aims to develop employee skills in using the latest tools and techniques in Digital Marketing and enhance their ability to connect effectively online with current and potential customers.

The workshop included interactive lectures covering different aspects of Digital Marketing, including search engine optimization (SEO), social media marketing and engagement, Facebook advertising, the 4 Ps of Marketing (product, price, place, and promotion), data analysis, and audience targeting, as well as discussing how to verify the security of social media pages and content policies on these platforms.

This workshop represents the Universal Group's investment in developing employees and improving their Digital Marketing efficiency and its ongoing commitment to providing the best services to customers.